Web Presence for ABA
Important Business Directories
Google Business Profile
Essential for appearing in Google Search and Maps, enhancing local visibility.
Bing Places for Business
Another key search engine listing that can improve your online presence.
Yelp
Offers the opportunity for customer reviews and enhances local search visibility.
A professional network that can help you connect with potential hires and professional peers.
Creating a business page here can help you engage with your community and attract clients through social media.
Niche and Specialty Directories
Depending on your specialization or the particular focus of your ABA therapy business, consider listing on directories that cater to specific mental health services or communities. This could include directories for family counseling, trauma, or addiction professionals, as well as networks associated with professional organizations in psychology and counseling.
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Tips for Maximizing Your Listings
- Complete Profiles: Ensure all your listings are complete and include detailed information about your services, specialties, and contact information.
- Consistent Information: Keep your business name, address, and phone number (NAP) consistent across all listings to improve SEO.
- Engage with Reviews: Actively manage and respond to reviews on platforms like Yelp and Google to enhance your reputation and engage with clients. Yes, we know, you can’t ask your clients for reviews… check out THIS ARTICLE ABOUT REVIEWS FOR ABA!
- Utilize Professional Networks: Consider joining professional organizations related to ABA therapy and mental health, as they often offer directories and networking opportunities.
What About My Website?
It is important for any company to have their own domain and website to establish credibility. Websites are simple, just remember “The Five W’s” and to include them on your site. Having your contact information, location or service area, specialty services, your mission and how to become a client are imperative pieces of information often discovered to be missing even from “professionally built” websites in the ABA industry. Whether you build yourself on a platform like Wix or SquareSpace or hire a professional web developer to build your site for you, as a business owner, here are some words of advice:
- Write your own copy
- Your unique mission should be front-and-center
- Make it easy to become a client
- Keep is secure or don't collect information
- Use photos of your team and facilities
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